Hi, Iโ€™m Robin.

Iโ€™m a creative thinker, copywriter, and content strategist. Twenty years in advertising has taught me a lot about CRM, Demand Gen, consumer and B2B marketing. Not just how to write creatively, but also how to think strategically to engage the customer, build brands and drive sales through compelling concepts and copy.
Creative

The brands I work on span a wide variety of industries and audiences. Have a browse around my site โ€“ itโ€™s just a tiny sampling of the mountain of work Iโ€™ve done over the years.

Work Experience

Senior Copywriter
.monks โ€“ 2022โ€“2025
Senior Copywriter(Contract)
BMO Bank of Montreal & BMO Harris โ€“ 2007โ€“Present
Freelance Writer
2005 โ€“ Present
Senior Writer & Creative Supervisor
Proximity Canada (BBDO) โ€“ 2003โ€“2005
Senior Writer
OgilvyOne Worldwide (Ogilvy & Mather) โ€“ 1998โ€“2003
Tools That Power My Work

A few words about me

“Robin is a total pro who combines conceptual heavy lifting with real writing talent.  Whether it’s print, dm, interactive, radio or TV, you have it all covered with Robin. Oh and she’s an extremely nice person with a killer sense of humour.” 

- Pete McLeod, former Creative Group Head at Cossette, former Creative Director at OgilvyOne Worldwide

“Robin is not only an exceptional writer, but a consummate professional.  In my career I have worked with many creative people and Robin has a unique combination of incredible talent and business acumen. Not only does she generate clean.”

- Joanna Track, Founder & Executive Publisher, Bullet Daily Media Group Inc.

“During the course of a 27-year career in the DM & Advertising business — from Chicago to Toronto to San Francisco — I can count only three writers about whom I can proudly say, “THAT’S THE BEST HIRE I EVER MADE.” Robin Singer 

- Michael J. McGovern, Associate Partner, Group Creative Director Rosetta Interactive Limited

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